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a little better gas station
a little better gas station is a Silver Effie Award winning BP promotional campaign developed to highlight BP’s position as an energy company that does things a little better. Everything from developing a wider energy portfolio than just oil to having cleaner bathrooms is considered an important component of this placement. Critical to this campaign were the ‘a little better gas station’ site (containing downloadable music, engaging games, links to green energy tips, and more) and its supporting media.